Formulation Summit 2018 Review

The in-cosmetics Formulation Summit 2018 review:

Up Close and Personalised

 Addressing the science, safety, formulation and regulatory challenges of personalisation and customisable beauty

  • The in-cosmetics Formulation Summit returned for yet another two-days of expert insights and solutions, with this year's theme "Up Close & Personalised" taking centre stage.

    From 24th - 25th October 2018, expert speakers shone an intense spotlight on personalisation as a key industry trend and addressed how R&D professionals, formulators, and industry decision-makers could respond to the numerous challenges and opportunities for the benefit of their brand and their business.

    See official event photos of the Summit through our show Flickr album.

    View the event photos

  • Key Statistics

    The Formulation Summit continues to be a truly international conference: for 2018, of the total delegates that attended the conference, 26% were from the UK, whereas 74% travelled from overseas - that's an increase of 8% compared to the conference in 2017. Of that international audience, we saw more representation that ever before, with delegates attending the Summit from Canada, Indonesia, South Africa, Iceland, Thailand, Singapore and Romania for the very first time.

    The most represented countries at the conference for 2018 was the UK, France, the USA, Spain, Switzerland, Italy and Ireland.

    The Formulation Summit 2018 also made up a highly influential crowd, with 84% of delegates holding a senior position, from Manager or Laboratory Manager, all the way up to CEO, Director, President or Owner.

    A better understanding of these statistics can be made with the breakdowns below. Try hovering over the chart segments, or narrowing the comparison by clicking on data in the legend.

  • Complimentary Coffee

    During the two-day conference attendees could collaborate on ideas, insights, and perspectives on Summit discussions over complimentary coffee, tea and pastries during session breaks.

    Drinks and Discussions

    At the close of day 1, all 160 attendees, including speakers, delegates, press and Table Top Exhibitors shared the conference on a social level, as well as a professional one, over an array of nibbles and a selection of drinks.

    Table Top Exhibitors

    Table Top Exhibitors were able to connect with delegates through the topic by showcasing their customisable products, as well as by imparting their expertise on personalised beauty. Find out more about the Table Tops here.

  • Education Programme

    Circadian rhythms, cannabinoid blends, artificial intelligence, the microbiome and more: the Up Close and Personalised Education Programme addressed the topic of personalised beauty extensively through a range of topics. View the full agenda here.


    Delegates were able to experience the potential of AI and personalised beauty at the event. All attendees were asked to take a selfie through the Summit app and were then recommended a beauty product based on AI analysis.

    • The summit provides us with the perfect opportunity to discuss new ideas and create new experiences for consumers as it gathers inspirational people from all over the world to form a great melting-pot of creativity and ideas.

      • Richard Oliver
      • CEO, The Unseen
      • We wanted to come to the summit as we thought the theme was an important trend in the industry. We want to get a deeper understanding of what customers want and we heard some brilliant speakers speak on a broad range of topics.

        • Christina Kohlman
        • Senior Manager Global Projects and Scouting, BASF
        • We were drawn to the summit due to the plastics and vegan products sessions as this is a key focus for our consumers. Going off the previous presentations, we anticipate it to be highly informative and interesting.  The summit was definitely worthwhile coming to and is very well-organised.

          • Anna Williams
          • Technologist, Solent
        • I have found the summit to be very informative and useful for my business, an indie brand. The speakers have been great and I especially enjoyed the talks on the application of AI.

          • Ogochukwu Agunenye
          • Tusciaut
        • We are patent and trademark attorneys so the summit is a great opportunity for us to keep up to date with the industry for our current clients and to network and connect with potential new clients.

          • Marianna Privett
          • Partner, AA Thornton
        • I was attracted by the personalisation theme and have not been disappointed! I have found the presentations to be very helpful for my formulation company and was especially interested in the talks by Andy Postles and Vivienne Rudd.

          • Marianna Privett
          • Partner, AA Thornton
        • I came to the summit as I wanted to know more about personalisation as I work for a small, niche brand. I was familiar with a lot of what the speakers were saying, however, this was still valuable for me as it validated my own thoughts. It was also very useful from a networking perspective as I was able to meet lots of different people from an array of backgrounds.

          • Tracy Parkin
          • Director of Brands
      • Attendees of the Summit 2018

      • Want to attend the Formulation Summit 2019?

        If you would like to attend the Formulation Summit 2019, register your interest to attend today and we'll keep you up to date with all the developments surrounding the Summit.

        Register your interest

        Learn more about the topics of 2017

        Learn more about the in-cosmetics Formulation Summit topics of the past and take a look at the Summit review of 2017 and its engagement with Biotransforming Beauty – Formulating with Nature.

        About the summit 2017

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