Contributor Profile

Dr Eamon Fulcher

Job TitleDirector of R&D

Company NameSplit Second Research

About

Dr Fulcher is a cognitive-behavioural psychologist, with over 25 years’ experience in research on the relationship between conscious and non-conscious motivation.

With a PhD in Neural Networks from Imperial College, London University, he is an expert in consumer psychology with a focus on neuromarketing, especially implicit reaction time testing.

He is co-founder and Director at Split Second Research, an international research company specialized in neuromarketing tests. He has provided consumer insights for a large number of media and multinational companies, including Coca-cola, the BBC, Bayer, Hewlett Packard, Symrise, and many more.


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