Keynote – Exciting innovations in personalised haircare

Keynote – Exciting innovations in personalised haircare

25 Oct 2018, 09:10 - 09:40

Grange Tower Bridge Hotel

T H E U N S E E N blows people's minds and transforms businesses by applying colour-change technology to anything you can imagine - from textiles to cars to cosmetics. They are a fully integrated material innovation, marketing, new product development and licensing company and they design extraordinary products, which tell irresistible stories.

Think materials that respond to our individual needs and help us live better lives; clothing that can think for itself, bandages that tell us when they need to changed, and hair dyes that enable people to express themselves in genuinely bespoke and personalised ways.

This is the world of Lauren Bowker, Material Alchemist, Creative Director and founder of T H E U N S E E N. She is a Royal College of Arts graduate and tutor, TEDx fellow, one of Creative Review’s top 50 UK creative leaders, and is also named by WIRED as one of the most influential females changing the world in 2017 on top of being the current science editor of global media platform Dazed.

Come and listen to this inspiring talk about exciting innovations in smart ingredients for haircare. The presentation objectives include:

  • Her thoughts on what personalisation mean
  • A glimpse into how T H E U N S E E N Colour Alchemy brand is making personalisation a reality in cosmetics today
  • Insights into the key challenges of bringing a brand new and completely personalised product to market
  • An outline of how she blends art, design and science to create "Magic"

Some of the key takeaways:

  • Personalisation is here now - learn how today's market can respond to
  • There are unmet consumer needs in the cosmetic industry with consumers demanding products that do more
  • True innovation can be achieved through cross-pollination of industry ideas; traditional thinking in the cosmetics industry must be challenged
  • The idea is 5%, making it real and getting it to shelves is 95% 


  • Lauren Bowker


    Material Alchemist

    T H E U N S E E N

    Lauren is Science editor at Large for DAZED digital, visiting lecturer at the RCA and Winner of the WGSN innovation futures award. HClub100 list 2015...

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