Less is more: a consumer centric approach

Less is more: a consumer centric approach

19 Nov 2019, 14:15 - 14:40

Leonardo Royal Hotel London Tower Bridge

Less is more is a trend that is cropping up more and more often lately, and many players in the industry are including it in their communication strategies, from a design to a sustainability perspective.

What does it mean to the consumers? As key contributors in feeding this trend, we need to make sure that the offer is balanced with the expectations for our customer base. This presentation will highlight:

  • Less is more: trend analysis
  • Different sides of the same coin
  • Value lies in the eye of the beholder


  • Paolo Camattari


    RDI Manager

    Cosmetic Creations

    After obtaining a bachelor degree in Chemistry at the “Universta’ degli Studi” (Milano, Italy), Paolo’s career in cosmetics started by working as...