Waterless cosmetics: what does this mean from a formulation and brand perspective

Waterless cosmetics: what does this mean from a formulation and brand perspective

19 Nov 2019, 14:40 - 15:05

Leonardo Royal Hotel London Tower Bridge
Language:
English

Sustainable and environmentally conscious consumers are driving trends in the cosmetic market from packaging to waterless formulations and a more sustainable supply chain. Even though the trend is getting more popular in the last decade, natural and organic brands have been creating the waterless forms for many years before that.

Cleansing balms, dry masks, oil serums and flower water toners are just examples of how simplicity and fewer ingredients within the formula can still give excellent performance and satisfy the customer experience. This presentation will highlight:

  • Natural and organic waterless formulation
  • Key ingredients for waterless formulation
  • Sustainability

Contributors

  • Tijana Janjanin

    Speaker

    Head of Operations

    The Organic Pharmacy

    After achieving an Engineering MSc in Pharmacy from University of Novi Sad, Tijana worked as a Formulation Scientist and Research and Development...