Minimalistic approach to efficiency-centered formulation: perspectives and pitfalls

Minimalistic approach to efficiency-centered formulation: perspectives and pitfalls

19 Nov 2019, 16:00 - 16:25

Leonardo Royal Hotel London Tower Bridge
Language:
English

To detach oneself from the superfluous and to keep a focus on what's essential is known as minimalism. This concept translates in much more subtle terms into cosmetics than it seems, and even more so into formulation still.

Philippe will drive us through the complexity of minimalism, addressing what to consider to sincerely create products for the conscious consumer, aiming at an activity-oriented formulation, and avoiding us loosing ourselves in simplistic -deceptive- trends and principles.

Contributors

  • Philippe Papadimitriou

    Speaker

    Scientific Director

    Hormeta Switzerland

    Philippe Papadimitriou conducted studies in biochemistry at the University of Geneva in Switzerland, where he majored in pharmacology and...