The psychology of neurocosmetics: How to measure the pleasure of cosmetics?

The psychology of neurocosmetics: How to measure the pleasure of cosmetics?

20 Nov 2019, 16:05 - 16:30

Leonardo Royal Hotel London Tower Bridge
Language:
English

In recent years, diverse cosmetic technologies that work on markers of the nervous system on the skin have been developed. These advances have given impetus to the fascinating evolution of neurocosmetics. The next step in this trend is the innovation in implicit evaluation methodologies that will allow developing a completely new world of benefits and claims.

The cosmetics consumers are eager for new experiences and interaction in new sensorial territories that take them out of the routine. In this conference, we will see new and interesting advances in neuroscience and psychology presented as a great opportunity for the industry.

1. What is new?
We will see some current examples about innovation and development of new neuroscience and psychology methodologies for evaluating the implicit aspect.

2. Experience.
In the session, the attendees will interact with a cosmetic formulation as an example of neurocosmetics concept and its application.

3. What’s next?
The new and future neuroscience and psychology findings and their projection in cosmetics evaluation.

Contributors

  • John Jimenez

    Speaker

    Senior Exploration Scientist

    Belcorp

    Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies...