Fermenting consumer interest in the microbiome

Fermenting consumer interest in the microbiome

25 Oct 2017, 10:00 - 10:30

Grange Tower Bridge Hotel


Prebiotics, probiotics, postbiotics... they're all familiar terms in the food & drink market but less well known in beauty and personal care. Nonetheless, the growing popularity of fermented skincare products is helping to establish in consumers' minds the benefits of nurturing "good bacteria" in the microbiome.

Mintel's director of innovation and insight, Vivienne Rudd, shares the latest research into consumer interest in fermented beauty products and shows how recent product launches are feeding this interest with new ingredients, claims and formats.



  • Vivienne Rudd


    Director of Innovation & Insight, Beauty & Personal Care


    Vivienne is responsible for content creation for Mintel’s BPC platform and Mintel’s global Beauty & Personal Care client service, creating and...

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